Why BA Soapbox

Wikipedia describes soapbox as a raised platform on which one stands to make an impromptu speech, often about a political subject. The term originates from the days when speakers would elevate themselves by standing on a wooden crate originally used for shipment of soap or other dry goods. I want this is be not only a place for me to share tips and tricks, but also a platform where industry practitioners can come to share their views and expertise.


I am not an expert! I say this because I have had the pleasure through the years of working with people I would consider experts in specific products. Instead, I see myself as a data integration specialist or enthusiast if you will. I am someone who is passionate about the Seld and have made considerable investment in the space.


If you are like me and find the thought of maintaining a website a bit daunting, this may be your opportunity to share your thoughts and educate others.

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